This project explores how a modern city hotel group can build one recognizable social media system across
multiple locations.
The goal is a shared visual language with space for local nuance and real moments.
A brand language that travels
Stories and posts share the same cues across every location: framing, pacing, typography, and recurring angles.
Each property stays distinct through local details, but the brand stays consistent in every touchpoint.
Architecture, rhythm, and location modules
A structured feed built on repeatable content modules: lobby, room detail, city pulse, and signature service moments.
The system keeps teams aligned and reduces decision fatigue without making content feel templated.
Fast to produce, easy to repeat
A simple story set that any location can capture in 10 minutes: one space, one detail, one human moment.
The result is an always-on presence that feels consistent even when content comes from different teams.
*The visuals shown here are presented as a conceptual direction of what we believe resonates with guests. This is not a claim of ownership of imagery or a statement of live work for a specific property.
