This project explores how a boutique hotel with a strong visual identity can build a premium Instagram presence thata's cohesive, conceptual, and recognizable without ever becoming loud.
Bold visuals, controlled brand language
A curated presence built on graphic composition, intentional crops and repeatable visual cues.
The goal is recognition through design: consistent enough to feel premium, varied enough to stay interesting.
Fewer posts, higher impact
A feed that holds together through strong layout decisions, color blocking and symbolic imagery.
Content stays conceptual and design-forward, so the brand reads instantly, even at a glance.
Exclusive, not noisy
Stories work as a minimal touchpoint: clean frames, subtle type, and a consistent rhythm.
Small design moments and repeated motifs reinforce the identity without over-explaining it.
*The visuals shown here are presented as a conceptual direction of what we believe resonates with guests. This is not a claim of ownership of imagery or a statement of live work for a specific property.
